4 Key Goals an Instagram Bio Needs to Achieve in Order to be Effective

4 Key Goals an Instagram Bio Needs to Achieve in Order to be Effective

Your Instagram bio is another important pillar to your Instagram Strategy.

 

With limited space to capture people’s attention, it’s important to put some thought into how to be strategic about your bio.

 

You want your profile to represent you/your biz & your goals for the platform. It’s also important that your Instagram account is linked to your Facebook account & that it’s set as a business account, otherwise some of these tips won’t be available to you.

 

Here are the 4 key goals that you want your Instagram bio to achieve in order to be effective:

  1. Tell us what your biz does
  2. Make it obvious how your visitors can find you online
  3. Allow your personality to shine through
  4. Include a call to action prompting your visitors to take some sort of action (s)

 

So how can you go about accomplishing all this with the limited fields & options you ask?  Here’s how:

PROFILE PHOTO

Make sure you’re using something relevant to your business such as a logo, photo of you, or product photo. It should also look great when it is scaled down. Your profile photo will be scaled down any time that you engage with others.

 

USERNAME/NAME

These are both searchable in the search field on Instagram. It’s important that you choose these wisely so that people can intuitively find you in the search field.

 

BIO

You have a mere 150 characters for this field. It should be a brief description of your business/service/product (s). It could be your mission, tagline, or elevator pitch, for example. This is also your opportunity to shine a bit & include a call to action.

 

WEBSITE

This is the ONLY place on Instagram where you can insert a clickable link. You can change it to make it relevant to a given post & include a call to action to your post visitors (in the caption of a given post) to check out the link in your bio. Alternatively, you could consider using linktree which allows you to create an account, provides you with a linktree URL (which you’d then use as your website link on Instagram), and allows you to add as many links as you wish to your linktree account. Check out my Instagram bio as an example.

 

CATEGORY

This field allows you to choose a category of business. By using it, you can save precious real estate in your 150 character bio field by not having to say what kind of business you are in your bio.

 

CTA BUTTONS

If you’ve set your Instagram account to be a business account, you will have fields available to you in your profile settings which allow you to create Call To Action buttons for a phone number and/or an email address and/or a physical address.

 

Check out my social media challenge video on my Facebook page for more information & to understand how all this works a bit better.

If you found this helpful & would like to get to know me and my mission better, hop on over to learn more about me here.

Lastly, are you a women entrepreneur, who offers other women & families nurturing services or products? If so, I’d love for you to join my online community where I offer help, guidance & strategy support when it comes to using social media in their business. Join the Nurturepreneur Social Tribe today!

3 Underused Ways to Make Your Facebook Cover Photo an Effective Marketing Tool

3 Underused Ways to Make Your Facebook Cover Photo an Effective Marketing Tool

Welcome to my little sliver of the Facebook business world!

 

That’s what I hope my page feels like when visitors pop by. I want them to feel welcome & I want them to be attracted to what they see. Our Facebook cover photos provide the opportunity for curb appeal. We want them to be visually appealing & professional looking. They can include information, but we don’t want to overwhelm our visitors with too much by having a cluttered photo. What I’ve noticed, though, is that there are a few key things that many businesses are NOT doing that they could be doing to optimize this prime real estate.

 

I’m here to uncover 3 underused ways you can make your Facebook cover photo into an effective marketing tool!

 

Before we dive into the 3 actions you can take, let’s touch on what a well thought out cover photo design can do for you/your business. You have the opportunity to use this one little piece of your page to do so much, including:

  • Drive sales or lead generation
  • Advertise upcoming events or product releases
  • Demonstrate features or benefits of your services/products
  • Feature team members/employees
  • Share user-generated content (content that is created by your users), such as a testimonial
  • Or think outside of the box & use your cover photo to do/share something else that is currently relevant to your business

 

Let’s talk about HOW you can do all that with one photo, shall we?

 

#1 Facebook Cover Photo Marketing Tactic

 

The first thing that I urge you to do is to make sure that your cover photo is mobile friendly. The dimensions used to create a Facebook cover photo (or other cover photos for that matter) are based on the desktop view. What that means is that when someone visits your page on mobile, the sides of the photo will be cut off. You can test it by visiting your own page on your phone.This is really important because you want to look professional and if your design contains important elements on the sides, they may be fully or partially cut off, making your page look less professional. If you’re wondering what the big deal is, well, it’s that over 50% of the market share worldwide is viewing content online vs. on desktop (according to statscounter Global Stats http://gs.statcounter.com/platform-market-share/desktop-mobile-tablet).If you are designing your cover photo on Canva, I’ve recorded a tutorial on how to make your design mobile friendly. You can watch it here.

 

#2 Facebook Cover Photo Marketing Tactic

 

Did you know that you can add a photo description to your cover photo? This is SUCH an underused tactic which is a real shame! I literally had to scroll through my page feed for almost 5 minutes before I could come across a great example to share with you here. I’m happy to say that I finally did come across a great example. It’s even mobile friendly to boot! In this example, PUSH birth & baby is using their cover photo to promote the upcoming release of a digital product.  Notice how the design includes the words “click here” which will lead the visitor to the photo description. And notice how the photo description provides details about the upcoming launch with clickable links to bring the visitor to their website.Check out the screenshots I took from my phone (to prove it’s mobile friendly):

 

Mobile friendly cover photo   Cover photo description

 

And here is the desktop view:

 

desktop view cover photo

#3 Facebook Cover Photo Marketing Tactic

 

Lastly, updating your cover photo regularly offers you the opportunity to achieve great organic reach each time. That is because every time you update your cover photo, all page followers receive a notification that you’ve done so. When you include a photo description, they are notified of that as well so they will see all the details (including clickable links if you really optimize the shiz out of it).As you can see, this one little element of your Facebook page has the potential to do quite a bit for you/your business. All this & it’s free and doesn’t take a lot of time to take advantage of. I hope to see more & more people taking advantage of this!

 

Here’s the social media challenge that I shared related to this post on my Facebook page. I’d love to have you join me weekly for these challenges!

 

 

If you found this helpful & would like to get to know me and my mission better, hop on over to learn more about me here.

5 Reasons Why Curating Other People’s Content Makes You Shine in Your Industry

5 Reasons Why Curating Other People’s Content Makes You Shine in Your Industry

Content is king, right? Or dare I say, queen! So why should we be curating the content put out by other people? In this post, we will dive into this topic.

No time to read a post? You can jump down to the bottom to watch the video replay of the challenge I posted on my Facebook page. It’s just under 6 minutes long & provides this content in a bite-sized portion!

And what is curated content anyway?

In case you aren’t sure what curated content is, it’s basically content that has been created by someone else or another business. Curating it means to share it with your audience. You want to be curating content that is relevant to your audience and when doing so, you want to share your own thoughts about it. Put your own spin on it!

So HOW exactly does doing this make you shine in your industry?

Here are the 5 top reasons:

  1.  According to social media best practices, you should be posting using the rule of 3rds. The Rule of 3rds says that you should post 1/3 planned content, 1/3 spontaneous content, and (you guessed it) 1/3 curated content. As an added bonus – this reduces the burden on you to always be creating new content!
  2. Sharing other people’s content demonstrates to your audience that you know your industry well, including who your competition is. Remember that piece above about putting your own spin on it? That is your opportunity to show how you are a thought leader in your industry.
  3. You will also shine for your audience by showing that you are confident enough in your own brand to share a peer’s or influencer’s content.
  4. By curating someone else’s content & tagging them in your share (using an @mention), you will show your collaborative nature to others in your field. This could lead to actual collaboration opportunities over time.
  5. Another result of tagging the business in your shared post is that you can double your exposure by potentially connecting with another brand’s audience or online community.

Over to you… go forth & curate with interesting thoughts to share!

Here’s the social media challenge that I shared related to this post on my Facebook page. I’d love to have you join me weekly for these challenges!

If you found this helpful & would like to get to know me and my mission better, hop on over to learn more about me here.