The 3 Ingredient Formula for Social Media Success – Part 3: The Tools

The 3 Ingredient Formula for Social Media Success – Part 3: The Tools

Last, but not least, here’s the 3rd part in the 3 ingredient formula for social media success?  If you missed part 1 (your ideal client), you can read it here and part 2 (your mission) can be read here. If you’ve ever wondered how some businesses do extremely well, while others struggle to achieve results with their social media efforts, this 3 part series is here to help!

 

Let’s quickly recap the 3 ingredient formula to social media success:

 

1 part = your ideal client
1 part = your mission/your special sauce/your differentiating factor (s)
1 part = knowledge of how to use the tools effectively (i.e. the various platforms, ideal strategy for each, and their functionality)

Social Media Success

To learn more about “the tools” I invite you to check out the social media challenge I shared on my Facebook page to explore this topic for your own business. In this challenge I offered 3 tips to set you up for success in using the tools. They are:

  1. Master one social platform before expanding to another. Do really well in one place rather than spreading yourself thinly across a number of platforms. Note: The most logical platform to start with is Facebook as it’s still the most popular place to be. Furthermore, experiment with posting styles on this platform to see what draws people to you; tying in aspects of what you’ve learned in parts 1 (your ideal client) and 2 (your mission).
  2. Set a routine/content plan and be consistent. Allow your audience to build an knowledge of what they can expect from you. This grows your visibility, builds your credibility & helps your audience to build that know/like/trust factor that’s so important.
  3. Pay attention to which posts do the best & do more of that kind of post.

 

Ultimately you are aiming to create a 3D social presence that draws people to you & keeps them coming back. You can watch my video here:

 

If you found this helpful & would like to get to know me and my mission better, hop on over to learn more about me here.

Lastly, are you a women entrepreneur, who offers other women & families nurturing services or products? If so, I’d love for you to join my online community where I offer help, guidance & strategy support when it comes to using social media in their business. Join the Nurturepreneur Social Tribe today!

The 3 Ingredient Formula for Social Media Success – Part 2: Your Mission

The 3 Ingredient Formula for Social Media Success – Part 2: Your Mission

Ready for part 2 of the 3 ingredient formula for social media success?  If you missed part 1, you can read it here. If you’ve ever wondered how some businesses do extremely well, while others struggle to achieve results with their social media efforts, this 3 part series is here to help!

 

Just a recap on last week’s post – businesses that achieve success on social media are usually doing 3 things really well. The 3 ingredient formula to social media success looks like this:

 

1 part = your ideal client
1 part = your mission/your special sauce/your differentiating factor
1 part = knowledge of how to use the tools effectively (i.e. the various platforms, ideal strategy for each, and their functionality

Social Media Success

In this blog post we will focus on part 2 – your mission.

 

This part of the formula may just be my favorite part and that’s because we are talking about your mission; or as I like to call it – your special sauce… AKA your differentiating factor.  Why is this probably my favorite part? Because it’s all about amplifying your unique gifts so that you stand out in a very crowded market! And because I am REALLY big on people knowing that they each have something special to offer this world!

 

This is so powerful because people buy from people. When they buy from you, they are essentially buying YOU, not your products/services. Ok, so they are buying your products/services, but because they resonated with YOU & were magnetized to YOU. So the more that you can be you in your marketing & social media efforts, the more your ideal clients will be pulled towards you. People are looking to connect with other people. They are looking for leaders and/or people they get to know, like & trust; people they can learn from.

 

By posting about things that make up who you are, and not just about your products/services all of the time, you build the all important know, like & trust factor with your audience.

 

Check out the social media challenge video on my Facebook page to explore this topic for your own business. In this challenge I am suggesting that you ask yourself the following questions.

  1. Why are your ideal clients magnetized towards buying from you?
  2. What are you passionate about?
  3. Write a list of 10 words that describe who you are & what’s important to you.

 

I urge you to keep the answers to these questions in mind as you post on social media & make sure to pull elements of it into your efforts.

 

 

If you found this helpful & would like to get to know me and my mission better, hop on over to learn more about me here.

Lastly, are you a women entrepreneur, who offers other women & families nurturing services or products? If so, I’d love for you to join my online community where I offer help, guidance & strategy support when it comes to using social media in their business. Join the Nurturepreneur Social Tribe today!

The 3 Ingredient Formula to Social Media Success – Part 1: Your Ideal Client

The 3 Ingredient Formula to Social Media Success – Part 1: Your Ideal Client

Do you ever wonder what the ideal formula is to be successful on social media? How do some businesses do extremely well, while others struggle to achieve results with their social media efforts?

 

As businesses, our #1 goal is to make money. We need to generate leads in order to increase the number of customers/clients that we have so that our businesses can grow. And many people seem to think that the important aspects to be concerned with in order to be successful on social media & to grow their businesses are:

  • how many times to post
  • when to post/what time is best
  • which platform (s) to use
  • how many followers they have

But I’m here to tell you that those things alone are not enough.

 

Businesses that achieve success on social media are usually doing 3 things really well. Enter the 3 ingredient formula to social media success!

 

1 part = your ideal client
1 part = your mission/your special sauce/your differentiating factor
1 part = knowledge of how to use the tools effectively (i.e. the various platforms, ideal strategy for each, and their functionality

Social Media Success

In this blog post we will focus on part 1 – your ideal client.

 

It is essential for all businesses to be very clear on who their ideal client is. If you think you can cater to everyone, you’ll be trying to speak to everyone. And when you are speaking to everyone, in the end you are speaking to no one in particular… from a marketing perspective. By being clear on your ideal client & targeting your messaging to THAT kind of person, you can speak directly to them. This results in them being magnetized or pulled in by you. The key is to connect with people on a personal level and not to just talk about your products or services when you are posting online.

 

Check out the social media challenge video on my Facebook page to explore this topic for your own business. In this challenge I am suggesting that you ask yourself the following questions.

  1. Who is your ideal client?
  2. Why are they your ideal client?
  3. Where do they hang out – both in person & online?

 

 

If you found this helpful & would like to get to know me and my mission better, hop on over to learn more about me here.

Lastly, are you a women entrepreneur, who offers other women & families nurturing services or products? If so, I’d love for you to join my online community where I offer help, guidance & strategy support when it comes to using social media in their business. Join the Nurturepreneur Social Tribe today!

 

 

 

 

 

How to Grow Your Following & Drive Engagement on Instagram by Strategically Choosing Your Hashtags

How to Grow Your Following & Drive Engagement on Instagram by Strategically Choosing Your Hashtags

You are probably aware that in order to grow your following & drive engagement on Instagram you need to strategically choose your hashtags. Or, at the very least, that hashtags are used a lot on Instagram. But do you struggle with know what hashtags to use? How to use them and where to put them? And just generally how to make sure that you are being strategic about the whole # thing?

 

This post is here to boost your strategy with as little as 30-45 minutes worth of work on your part.

 

Before we jump into the steps you can take to improve your hashtag strategy, or develop one in the first place if you didn’t already have one, let’s touch on a few key details. Hashtags are a key component to your overall Instagram strategy. That’s because their use is what makes a post seen or discovered. Think of each # as a list of people who might see or find your post.

You can use up to 30 hashtags per post. In the strategy that I am proposing that you use, I recommend that you use 2-3  #’s in the caption itself and the remaining 27 in the first comment. This allows you to optimize your strategy while not cluttering up your caption or making it look spammy.

The ultimate goal you want to be working towards on Instagram is to land in the top posts. By doing that, you will be seen by more people. Top posts can be found by clicking on any hashtag within Instagram. When you click on the #, you will be brought to a section of Instagram that will show you the top 9 – 12 posts for that given hashtag. Just below those 9 – 12 posts, you’ll see the most recent posts containing that #.

Let’s get to the strategy shall we?

 

  • Make a list of hashtags that you can rotate through on each post.  Your list should be comprised of:
    • 20+ #’s that have been used 5k – 100K times (when you search for a given hashtag, Instagram will show you the number of times that hashtag has been used to date)
    • 10+ #’s that have been used 100k – 400k times
    • 10= #’s that have been used 400k+ times
  • Note that you want to be using a higher ratio of hashtags that have been used less often in each post. That is because the more times that a hashtag has been used, the less likely it is that you’ll be seen by people. Imagine this analogy:
    • Hashtags used 5k – 100K times = a TOWN where it’s easier for you to be seen/get known as you walk down the streets
    • Those used 100K – 400K times = a CITY where it starts to get harder to be seen/known as you walk down the street
    • #’s used 400k+ times = a METROPOLIS where it is virtually impossible to be seen/known as you walk down the street

Now here are some ways that you can find which hashtags you’d like/should add to your master list:

 

  • Find keywords in the search field of Instagram that are related to your business/niche/desired followers
  • Try to find hashtags that you feel your target audience is likely to search for
  • Once you start typing a given hashtag, Instagram will auto-populate a list of other similar hashtags using the same keyword. These auto-populated hashtags have the potential to be good candidates for your master list.
  • Look at hashtags that are being used by your competitors/influencers in your field
  • You want to watch for hashtags that
    • a) are being used by them frequently and
    • b) that are used in posts that got great engagement
  • Look at other hashtags used by people who’s posts have landed in the Top Posts

 

Here’s the social media challenge that I shared related to this post on my Facebook page. I’d love to have you join me weekly for these challenges!

 

If you found this helpful & would like to get to know me and my mission better, hop on over to learn more about me here.

Lastly, are you a women entrepreneur, who offers other women & families nurturing services or products? If so, I’d love for you to join my online community where I offer help, guidance & strategy support when it comes to using social media in their business. Join the Nurturepreneur Social Tribe today!

How to Create at Least 7 Pieces of Content from Only ONE, Quality Blog Post

How to Create at Least 7 Pieces of Content from Only ONE, Quality Blog Post

Oh, the agony of coming up with content… again and again and again!

 

What if I told you that you could get up to a month’s worth of content out of just ONE, high-quality blog post? I know the title says “how to create at least 7 pieces of content…”, not a month’s worth, but stick with me. You won’t regret it!

If you are already blogging, you are probably thinking “Yes, please!! How can I do this??”. If you don’t already blog, I highly suggest that you hop on for the ride none the less. The info I’m about to share with you might just have you considering a blog after all. And if you’ve been contemplating a blog but haven’t yet made the decision, I’m pretty sure you’ll find this to be interesting food for thought.

 

Before I jump right into the nitty, gritty details, let’s take a moment to highlight 3 key benefits of implementing what I’m about to share with you.

 

  1. Amplifying your content effectively will greatly reduce the overwhelming feat of having to create NEW content all. of. the. time. The ideas I’m going to share here will also provide you the ability to easily repurpose content. So, if you already have past blog posts that contain some great value, you can use these tips to bring that value back to your audience. In addition, you can use this strategy to repurpose current & future content for months and years to come.
  2. Implementing this strategy allows you several opportunities to reach your audience. This is for a few reasons:
    • The first time that you post a blog on a social platform, certain members of your audience may see it, but may not have time to read it right on the spot. They may even save the link to read later, but let’s face it… how many times do you actually go back to read content from your saved links?
    • Another scenario is that however you position the content that you are sharing (i.e. editorial commentary paired with the link you are sharing), may not capture the attention of certain members of your audience. So by presenting it to them in a variety of ways, you may catch their attention with a subsequent share. This should become more clear as I layout the strategy/ideas below.
    • The last point I wanted to make here is that your content may not land in the news feed of certain members of your audience the first time you share it. By sharing your blog post numerous times, while highlighting the content in different ways, you increase the chance that your audience will see it at some point.
  3. Putting these ideas into play will boost your SEO (search engine optimization). Why, might you ask? That is because each post that you make is indexed individually by Google. Over time, this builds quite the web of links for your biz.

 

This all sounds great so far, right? But how in the world can one actually create AT LEAST 7 pieces of content from a SINGLE blog post? Let alone up to a month’s worth of content!

 

Let me break it down for you. Here is a list of 7 different ways that you can amplify/share the content of a blog post. Next to each idea, I’ll write in brackets how many times you can likely implement each for a single blog post. That is where you can turn out more than 7 pieces from the single post. In each of these cases, you will share the link to the original blog post.

ONE

Post a direct link to your blog post with an editorial comment. This is the most tradition/commonly used way to share a blog post on social media. But here’s the thing… you could actually do this up to 5x by changing out the editorial commentary and sharing up to 5 different angles on a blog post. (up to 5x)

TWO

Pull quotes from your post & create quote graphics to share on social. This can be done easily with a tool like Canva. (up to 3X)

THREE

Ask a question related to the blog post. You can create a graphic in Canva with the question in it or you can link back to the original blog post which will show the featured image of the blog. (up to 3x)

FOUR

Take a screenshot of an interesting comment, with your response, from your website when someone comments on your blog. (1x)

FIVE

Audio snippets.

You can record yourself reading a paragraph or answering a common question related to the content of the blog post. Because there are several paragraphs in a given blog post, you can likely easily derive 3 audio snippets. (up to 3x)

SIX

Video snippets

In the same way as for audio snippets, you can record yourself reading a paragraph or answering a common question related to the content of the blog post on video. (up to 3x)

SEVEN

You can generate a PDF of the blog post & offer it as a free download at the bottom of your blog post. You might be surprised to know that many people like to download the content of a blog post in this way. Although this one is less directly related to creating content for social media, it’s still valid. It may result in followers sharing your content on social media. (1x)

 

If you add up all of the numbers in the brackets, you’ll see that you could effectively derive 19 pieces of content (perhaps even more) from just one, value packed blog post. That, right there, is how you have the potential to generate up to a month’s worth of sharable content from one blog post. I’d love to hear in the comments how this leaves you feeling about blogging!

 

Here’s the social media challenge that I shared related to this post on my Facebook page. I’d love to have you join me weekly for these challenges!

 

If you found this helpful & would like to get to know me and my mission better, hop on over to learn more about me here.

Lastly, Are you a women entrepreneur, who offers other women & families nurturing services or products? If so, I’d love for you to join my online community where I offer help, guidance & strategy support when it comes to using social media in their business.

Attract Engagement on Social Media by Being Interesting ~ A Quick Tip

Attract Engagement on Social Media by Being Interesting ~ A Quick Tip

We all want to attract engagement on social media, do we not? That’s because engagement will lead to leads and leads bring us more customers. Furthermore, who really wants to be borning on social media?

The issue is more that it can be overwhelming to always think of new ways to be interesting, and hopefully engaging, on our social platforms.

So this week I have a quick tip that will help you to easily & consistently (oh how consistency is key!) be more interesting in your social media efforts. Let’s cut to the chase, shall we?

I’m going to list a number of posting styles that you can choose from. As you read through these I want you to take note of 4-5 styles of post that you really resonate with. They should also be styles that you feel will resonate well with your audience. Perhaps you’ll come up with a few others of your own. From there, I challenge you to rotate through these posting styles with each of your posts. By doing so, you won’t always be posting stuff in the same way. Make sense?

Here’s my list:

  • Listicle (yes, it’s a real word if you can believe it) – As in “Top 5 tips for fill in the blank
  • Teaching point – teach a lesson in a fun way (video, curated piece with your thoughts, infographic)
  • Pose a question (people LOVE to throw in their two cents)
  • Share a current event, relate it back to your business or something you stand for, and share your opinion
  • History – how was the problem that you solve in your business, solved in the past or by historical figures?
  • Share stories (yours or a customer’s)
  • Overcoming adversity
  • Show & tell (videos are powerful!)
  • Share a dark secret
  • Post a GIF related to… (this one is very popular at the moment)
  • Post a rant (be professional) – could be about a common issue amongst your audience giving you the opportunity to band together
  • Curate a great piece created by another brand (more on this in this post I wrote)

As you can see, there are a plethora of styles that you can choose from.

Within each style, you have the opportunity to be creative as well. I hope that you find this helps to reduce the overwhelm that so often comes with trying to what or how to post on social media!

Here’s the social media challenge that I shared related to this post on my Facebook page. I’d love to have you join me weekly for these challenges!

If you found this helpful & would like to get to know me and my mission better, hop on over to learn more about me here.