How to Grow Your Following & Drive Engagement on Instagram by Strategically Choosing Your Hashtags

How to Grow Your Following & Drive Engagement on Instagram by Strategically Choosing Your Hashtags

You are probably aware that in order to grow your following & drive engagement on Instagram you need to strategically choose your hashtags. Or, at the very least, that hashtags are used a lot on Instagram. But do you struggle with know what hashtags to use? How to use them and where to put them? And just generally how to make sure that you are being strategic about the whole # thing?

 

This post is here to boost your strategy with as little as 30-45 minutes worth of work on your part.

 

Before we jump into the steps you can take to improve your hashtag strategy, or develop one in the first place if you didn’t already have one, let’s touch on a few key details. Hashtags are a key component to your overall Instagram strategy. That’s because their use is what makes a post seen or discovered. Think of each # as a list of people who might see or find your post.

You can use up to 30 hashtags per post. In the strategy that I am proposing that you use, I recommend that you use 2-3  #’s in the caption itself and the remaining 27 in the first comment. This allows you to optimize your strategy while not cluttering up your caption or making it look spammy.

The ultimate goal you want to be working towards on Instagram is to land in the top posts. By doing that, you will be seen by more people. Top posts can be found by clicking on any hashtag within Instagram. When you click on the #, you will be brought to a section of Instagram that will show you the top 9 – 12 posts for that given hashtag. Just below those 9 – 12 posts, you’ll see the most recent posts containing that #.

Let’s get to the strategy shall we?

 

  • Make a list of hashtags that you can rotate through on each post.  Your list should be comprised of:
    • 20+ #’s that have been used 5k – 100K times (when you search for a given hashtag, Instagram will show you the number of times that hashtag has been used to date)
    • 10+ #’s that have been used 100k – 400k times
    • 10= #’s that have been used 400k+ times
  • Note that you want to be using a higher ratio of hashtags that have been used less often in each post. That is because the more times that a hashtag has been used, the less likely it is that you’ll be seen by people. Imagine this analogy:
    • Hashtags used 5k – 100K times = a TOWN where it’s easier for you to be seen/get known as you walk down the streets
    • Those used 100K – 400K times = a CITY where it starts to get harder to be seen/known as you walk down the street
    • #’s used 400k+ times = a METROPOLIS where it is virtually impossible to be seen/known as you walk down the street

Now here are some ways that you can find which hashtags you’d like/should add to your master list:

 

  • Find keywords in the search field of Instagram that are related to your business/niche/desired followers
  • Try to find hashtags that you feel your target audience is likely to search for
  • Once you start typing a given hashtag, Instagram will auto-populate a list of other similar hashtags using the same keyword. These auto-populated hashtags have the potential to be good candidates for your master list.
  • Look at hashtags that are being used by your competitors/influencers in your field
  • You want to watch for hashtags that
    • a) are being used by them frequently and
    • b) that are used in posts that got great engagement
  • Look at other hashtags used by people who’s posts have landed in the Top Posts

 

Here’s the social media challenge that I shared related to this post on my Facebook page. I’d love to have you join me weekly for these challenges!

 

If you found this helpful & would like to get to know me and my mission better, hop on over to learn more about me here.

Lastly, are you a women entrepreneur, who offers other women & families nurturing services or products? If so, I’d love for you to join my online community where I offer help, guidance & strategy support when it comes to using social media in their business. Join the Nurturepreneur Social Tribe today!

How to Create at Least 7 Pieces of Content from Only ONE, Quality Blog Post

How to Create at Least 7 Pieces of Content from Only ONE, Quality Blog Post

Oh, the agony of coming up with content… again and again and again!

 

What if I told you that you could get up to a month’s worth of content out of just ONE, high-quality blog post? I know the title says “how to create at least 7 pieces of content…”, not a month’s worth, but stick with me. You won’t regret it!

If you are already blogging, you are probably thinking “Yes, please!! How can I do this??”. If you don’t already blog, I highly suggest that you hop on for the ride none the less. The info I’m about to share with you might just have you considering a blog after all. And if you’ve been contemplating a blog but haven’t yet made the decision, I’m pretty sure you’ll find this to be interesting food for thought.

 

Before I jump right into the nitty, gritty details, let’s take a moment to highlight 3 key benefits of implementing what I’m about to share with you.

 

  1. Amplifying your content effectively will greatly reduce the overwhelming feat of having to create NEW content all. of. the. time. The ideas I’m going to share here will also provide you the ability to easily repurpose content. So, if you already have past blog posts that contain some great value, you can use these tips to bring that value back to your audience. In addition, you can use this strategy to repurpose current & future content for months and years to come.
  2. Implementing this strategy allows you several opportunities to reach your audience. This is for a few reasons:
    • The first time that you post a blog on a social platform, certain members of your audience may see it, but may not have time to read it right on the spot. They may even save the link to read later, but let’s face it… how many times do you actually go back to read content from your saved links?
    • Another scenario is that however you position the content that you are sharing (i.e. editorial commentary paired with the link you are sharing), may not capture the attention of certain members of your audience. So by presenting it to them in a variety of ways, you may catch their attention with a subsequent share. This should become more clear as I layout the strategy/ideas below.
    • The last point I wanted to make here is that your content may not land in the news feed of certain members of your audience the first time you share it. By sharing your blog post numerous times, while highlighting the content in different ways, you increase the chance that your audience will see it at some point.
  3. Putting these ideas into play will boost your SEO (search engine optimization). Why, might you ask? That is because each post that you make is indexed individually by Google. Over time, this builds quite the web of links for your biz.

 

This all sounds great so far, right? But how in the world can one actually create AT LEAST 7 pieces of content from a SINGLE blog post? Let alone up to a month’s worth of content!

 

Let me break it down for you. Here is a list of 7 different ways that you can amplify/share the content of a blog post. Next to each idea, I’ll write in brackets how many times you can likely implement each for a single blog post. That is where you can turn out more than 7 pieces from the single post. In each of these cases, you will share the link to the original blog post.

ONE

Post a direct link to your blog post with an editorial comment. This is the most tradition/commonly used way to share a blog post on social media. But here’s the thing… you could actually do this up to 5x by changing out the editorial commentary and sharing up to 5 different angles on a blog post. (up to 5x)

TWO

Pull quotes from your post & create quote graphics to share on social. This can be done easily with a tool like Canva. (up to 3X)

THREE

Ask a question related to the blog post. You can create a graphic in Canva with the question in it or you can link back to the original blog post which will show the featured image of the blog. (up to 3x)

FOUR

Take a screenshot of an interesting comment, with your response, from your website when someone comments on your blog. (1x)

FIVE

Audio snippets.

You can record yourself reading a paragraph or answering a common question related to the content of the blog post. Because there are several paragraphs in a given blog post, you can likely easily derive 3 audio snippets. (up to 3x)

SIX

Video snippets

In the same way as for audio snippets, you can record yourself reading a paragraph or answering a common question related to the content of the blog post on video. (up to 3x)

SEVEN

You can generate a PDF of the blog post & offer it as a free download at the bottom of your blog post. You might be surprised to know that many people like to download the content of a blog post in this way. Although this one is less directly related to creating content for social media, it’s still valid. It may result in followers sharing your content on social media. (1x)

 

If you add up all of the numbers in the brackets, you’ll see that you could effectively derive 19 pieces of content (perhaps even more) from just one, value packed blog post. That, right there, is how you have the potential to generate up to a month’s worth of sharable content from one blog post. I’d love to hear in the comments how this leaves you feeling about blogging!

 

Here’s the social media challenge that I shared related to this post on my Facebook page. I’d love to have you join me weekly for these challenges!

 

If you found this helpful & would like to get to know me and my mission better, hop on over to learn more about me here.

Lastly, Are you a women entrepreneur, who offers other women & families nurturing services or products? If so, I’d love for you to join my online community where I offer help, guidance & strategy support when it comes to using social media in their business.

3 Underused Ways to Make Your Facebook Cover Photo an Effective Marketing Tool

3 Underused Ways to Make Your Facebook Cover Photo an Effective Marketing Tool

Welcome to my little sliver of the Facebook business world!

 

That’s what I hope my page feels like when visitors pop by. I want them to feel welcome & I want them to be attracted to what they see. Our Facebook cover photos provide the opportunity for curb appeal. We want them to be visually appealing & professional looking. They can include information, but we don’t want to overwhelm our visitors with too much by having a cluttered photo. What I’ve noticed, though, is that there are a few key things that many businesses are NOT doing that they could be doing to optimize this prime real estate.

 

I’m here to uncover 3 underused ways you can make your Facebook cover photo into an effective marketing tool!

 

Before we dive into the 3 actions you can take, let’s touch on what a well thought out cover photo design can do for you/your business. You have the opportunity to use this one little piece of your page to do so much, including:

  • Drive sales or lead generation
  • Advertise upcoming events or product releases
  • Demonstrate features or benefits of your services/products
  • Feature team members/employees
  • Share user-generated content (content that is created by your users), such as a testimonial
  • Or think outside of the box & use your cover photo to do/share something else that is currently relevant to your business

 

Let’s talk about HOW you can do all that with one photo, shall we?

 

#1 Facebook Cover Photo Marketing Tactic

 

The first thing that I urge you to do is to make sure that your cover photo is mobile friendly. The dimensions used to create a Facebook cover photo (or other cover photos for that matter) are based on the desktop view. What that means is that when someone visits your page on mobile, the sides of the photo will be cut off. You can test it by visiting your own page on your phone.This is really important because you want to look professional and if your design contains important elements on the sides, they may be fully or partially cut off, making your page look less professional. If you’re wondering what the big deal is, well, it’s that over 50% of the market share worldwide is viewing content online vs. on desktop (according to statscounter Global Stats http://gs.statcounter.com/platform-market-share/desktop-mobile-tablet).If you are designing your cover photo on Canva, I’ve recorded a tutorial on how to make your design mobile friendly. You can watch it here.

 

#2 Facebook Cover Photo Marketing Tactic

 

Did you know that you can add a photo description to your cover photo? This is SUCH an underused tactic which is a real shame! I literally had to scroll through my page feed for almost 5 minutes before I could come across a great example to share with you here. I’m happy to say that I finally did come across a great example. It’s even mobile friendly to boot! In this example, PUSH birth & baby is using their cover photo to promote the upcoming release of a digital product.  Notice how the design includes the words “click here” which will lead the visitor to the photo description. And notice how the photo description provides details about the upcoming launch with clickable links to bring the visitor to their website.Check out the screenshots I took from my phone (to prove it’s mobile friendly):

 

Mobile friendly cover photo   Cover photo description

 

And here is the desktop view:

 

desktop view cover photo

#3 Facebook Cover Photo Marketing Tactic

 

Lastly, updating your cover photo regularly offers you the opportunity to achieve great organic reach each time. That is because every time you update your cover photo, all page followers receive a notification that you’ve done so. When you include a photo description, they are notified of that as well so they will see all the details (including clickable links if you really optimize the shiz out of it).As you can see, this one little element of your Facebook page has the potential to do quite a bit for you/your business. All this & it’s free and doesn’t take a lot of time to take advantage of. I hope to see more & more people taking advantage of this!

 

Here’s the social media challenge that I shared related to this post on my Facebook page. I’d love to have you join me weekly for these challenges!

 

 

If you found this helpful & would like to get to know me and my mission better, hop on over to learn more about me here.

Attract Engagement on Social Media by Being Interesting ~ A Quick Tip

Attract Engagement on Social Media by Being Interesting ~ A Quick Tip

We all want to attract engagement on social media, do we not? That’s because engagement will lead to leads and leads bring us more customers. Furthermore, who really wants to be borning on social media?

The issue is more that it can be overwhelming to always think of new ways to be interesting, and hopefully engaging, on our social platforms.

So this week I have a quick tip that will help you to easily & consistently (oh how consistency is key!) be more interesting in your social media efforts. Let’s cut to the chase, shall we?

I’m going to list a number of posting styles that you can choose from. As you read through these I want you to take note of 4-5 styles of post that you really resonate with. They should also be styles that you feel will resonate well with your audience. Perhaps you’ll come up with a few others of your own. From there, I challenge you to rotate through these posting styles with each of your posts. By doing so, you won’t always be posting stuff in the same way. Make sense?

Here’s my list:

  • Listicle (yes, it’s a real word if you can believe it) – As in “Top 5 tips for fill in the blank
  • Teaching point – teach a lesson in a fun way (video, curated piece with your thoughts, infographic)
  • Pose a question (people LOVE to throw in their two cents)
  • Share a current event, relate it back to your business or something you stand for, and share your opinion
  • History – how was the problem that you solve in your business, solved in the past or by historical figures?
  • Share stories (yours or a customer’s)
  • Overcoming adversity
  • Show & tell (videos are powerful!)
  • Share a dark secret
  • Post a GIF related to… (this one is very popular at the moment)
  • Post a rant (be professional) – could be about a common issue amongst your audience giving you the opportunity to band together
  • Curate a great piece created by another brand (more on this in this post I wrote)

As you can see, there are a plethora of styles that you can choose from.

Within each style, you have the opportunity to be creative as well. I hope that you find this helps to reduce the overwhelm that so often comes with trying to what or how to post on social media!

Here’s the social media challenge that I shared related to this post on my Facebook page. I’d love to have you join me weekly for these challenges!

If you found this helpful & would like to get to know me and my mission better, hop on over to learn more about me here.

5 Reasons Why Curating Other People’s Content Makes You Shine in Your Industry

5 Reasons Why Curating Other People’s Content Makes You Shine in Your Industry

Content is king, right? Or dare I say, queen! So why should we be curating the content put out by other people? In this post, we will dive into this topic.

No time to read a post? You can jump down to the bottom to watch the video replay of the challenge I posted on my Facebook page. It’s just under 6 minutes long & provides this content in a bite-sized portion!

And what is curated content anyway?

In case you aren’t sure what curated content is, it’s basically content that has been created by someone else or another business. Curating it means to share it with your audience. You want to be curating content that is relevant to your audience and when doing so, you want to share your own thoughts about it. Put your own spin on it!

So HOW exactly does doing this make you shine in your industry?

Here are the 5 top reasons:

  1.  According to social media best practices, you should be posting using the rule of 3rds. The Rule of 3rds says that you should post 1/3 planned content, 1/3 spontaneous content, and (you guessed it) 1/3 curated content. As an added bonus – this reduces the burden on you to always be creating new content!
  2. Sharing other people’s content demonstrates to your audience that you know your industry well, including who your competition is. Remember that piece above about putting your own spin on it? That is your opportunity to show how you are a thought leader in your industry.
  3. You will also shine for your audience by showing that you are confident enough in your own brand to share a peer’s or influencer’s content.
  4. By curating someone else’s content & tagging them in your share (using an @mention), you will show your collaborative nature to others in your field. This could lead to actual collaboration opportunities over time.
  5. Another result of tagging the business in your shared post is that you can double your exposure by potentially connecting with another brand’s audience or online community.

Over to you… go forth & curate with interesting thoughts to share!

Here’s the social media challenge that I shared related to this post on my Facebook page. I’d love to have you join me weekly for these challenges!

If you found this helpful & would like to get to know me and my mission better, hop on over to learn more about me here.