What’s a Postpartum Doula & How to Choose the Best One for YOUR Family

What’s a Postpartum Doula & How to Choose the Best One for YOUR Family

I remember the early days, weeks, and months well. Actually, I remember the feeling of them well, not so much the finer details. As a mother to three children, I’ve lived through and survived the postpartum period three times. Each time was very different as each child is born into this world with their own personalities and unique ways of needing to be nurtured. But there are a few common sentiments that I recall feeling in all three of my experiences.

 

Exhaustion, overwhelm, heightened emotions, fatigue…

 

And yes, these feelings were paired with joy, happiness, exhilaration too. They were times of great ups & downs, which is all completely normal.

 

What’s challenging is trying to navigate these turbulent times with relatively little help. I consider myself to be very lucky as I’m well surrounded by family and friends who were willing to help to the best of their abilities, but everyone is just so busy these days it seems. I still found myself feeling very alone and isolated at times.

 

There are a number of strategies that you & your family can use to manage this chaotic time in your lives. Here are a few you may like to consider (I’ll dig deeper into each in future posts):

  • Simplify your day to day life as much as possible
  • Become the “yes” couple/family
  • Lower your bar of expectations
  • Outsource what you can & consider hiring a postpartum doula

 

 

~ Love Note ~
What you are doing right now, nurturing a new little human being, THAT right there is important enough stuff! You don’t need to feel pressured to be accomplishing any more than that, because IT is so much all on its own.

 

As the title of this post alludes though, let’s explore that last strategy more deeply.

 

What is a postpartum doula anyways?

Postpartum doulas are trained or experienced women who provide care to you and your family immediately after birth, or the addition of a new baby, through the first year. The doula offers non-judgmental support, guidance, evidence-based education and practical hands-on support. “Doula” originates from the Greek word meaning woman servant.**

 

** This definition is my adaptation of a few I’ve come across and it’s what resonates the most strongly with my personal approach to this very meaningful work.

 

When you hire a postpartum doula, you’ll receive customized support based on what your family is needing in the given moment. This shifts as the needs shift; even from one session to the next sometimes!

 

Support may include (but is not necessarily limited to):
  • Infant feeding support
  • Newborn care while parents get in some self-care (think – taking a nap or a shower or the likes)
  • Answering questions about newborn care
  • Reassuring parents of their natural instincts
  • Emotional support
  • Helping siblings to adapt to their new world
  • Providing resources suggestions as someone who is well versed in what’s available locally
  • Light housework
  • Meal & snack prep
  • Errands
In my humble opinion, you would benefit from hiring a postpartum doula if you:
  • Don’t have family who can support you living close by
  • Are a first-time parent and you are feeling overwhelmed about how to care for a newborn
  • Have other younger children and their world has just changed significantly + it’s challenging to balance caring for a newborn & giving your other children the attention that they need
  • Have had multiples and could really use some extra support/another set of hands
  • Just had a baby (enough said?)

 

In a nutshell, welcoming a new baby into the family can be an overwhelming and chaotic time. The aim is to make it as joyous as possible and accepting or hiring help will, without a doubt, bring you so much closer to this place of joyous chaos.

 

If you’re now wondering how to go about hiring the perfect postpartum doula for YOU…

 

I have you covered with this simple guide:

Hiring a postpartum doula means inviting someone, who is likely previously unknown to you, into your home to share in an intimate experience. For this reason, I feel that the #1 attribute you should consider is that you have a good connection with this person. The following is a simple process that you can follow to help you find the perfect postpartum doula for YOUR family.

 

Step #1:

Create a list of local postpartum doulas to contact. A simple Google search of “postpartum doula insert name of city” will provide you with a number of women you can connect with.

Step #2:

Contact these doulas to see who is available when you need or would like their support (dates + time of day). Of those who are available when you’d like to have this support, have a telephone conversation to establish if they are a good fit for your family. I’ve created a list of great questions to ask during this conversation to help you out. {Scroll down to the bottom of this page to see a list of INTERVIEW QUESTIONS I’ve proposed}

Step #3:

Optional – if you feel that you’d like to take your selection process one step further, you could request to meet with your top 2-3 candidates in person to get a real feel for the fit.

Step #4:

Make your decision, inform your chosen postpartum doula, and reap the benefits of receiving this form of uber-customized support!

Ah…. JOYOUS chaos!

 

One last small note… If you have some generous, gift-giving friends and families in your circle, ask them to pitch in to pay for a postpartum doula or to buy you a gift certificate for these services. It makes for one of the best baby shower/post birth gifts you could ever receive!

 

I hope that you’ve found this really helpful. As a nurturer by nature, it is my goal to come to you with exceptional value with these posts. If you’ve enjoyed my vibe so far I invite you to follow me on Facebook here!

The 3 Ingredient Formula for Social Media Success – Part 3: The Tools

The 3 Ingredient Formula for Social Media Success – Part 3: The Tools

Last, but not least, here’s the 3rd part in the 3 ingredient formula for social media success?  If you missed part 1 (your ideal client), you can read it here and part 2 (your mission) can be read here. If you’ve ever wondered how some businesses do extremely well, while others struggle to achieve results with their social media efforts, this 3 part series is here to help!

 

Let’s quickly recap the 3 ingredient formula to social media success:

 

1 part = your ideal client
1 part = your mission/your special sauce/your differentiating factor (s)
1 part = knowledge of how to use the tools effectively (i.e. the various platforms, ideal strategy for each, and their functionality)

Social Media Success

To learn more about “the tools” I invite you to check out the social media challenge I shared on my Facebook page to explore this topic for your own business. In this challenge I offered 3 tips to set you up for success in using the tools. They are:

  1. Master one social platform before expanding to another. Do really well in one place rather than spreading yourself thinly across a number of platforms. Note: The most logical platform to start with is Facebook as it’s still the most popular place to be. Furthermore, experiment with posting styles on this platform to see what draws people to you; tying in aspects of what you’ve learned in parts 1 (your ideal client) and 2 (your mission).
  2. Set a routine/content plan and be consistent. Allow your audience to build an knowledge of what they can expect from you. This grows your visibility, builds your credibility & helps your audience to build that know/like/trust factor that’s so important.
  3. Pay attention to which posts do the best & do more of that kind of post.

 

Ultimately you are aiming to create a 3D social presence that draws people to you & keeps them coming back. You can watch my video here:

 

If you found this helpful & would like to get to know me and my mission better, hop on over to learn more about me here.

Lastly, are you a women entrepreneur, who offers other women & families nurturing services or products? If so, I’d love for you to join my online community where I offer help, guidance & strategy support when it comes to using social media in their business. Join the Nurturepreneur Social Tribe today!

The 3 Ingredient Formula for Social Media Success – Part 2: Your Mission

The 3 Ingredient Formula for Social Media Success – Part 2: Your Mission

Ready for part 2 of the 3 ingredient formula for social media success?  If you missed part 1, you can read it here. If you’ve ever wondered how some businesses do extremely well, while others struggle to achieve results with their social media efforts, this 3 part series is here to help!

 

Just a recap on last week’s post – businesses that achieve success on social media are usually doing 3 things really well. The 3 ingredient formula to social media success looks like this:

 

1 part = your ideal client
1 part = your mission/your special sauce/your differentiating factor
1 part = knowledge of how to use the tools effectively (i.e. the various platforms, ideal strategy for each, and their functionality

Social Media Success

In this blog post we will focus on part 2 – your mission.

 

This part of the formula may just be my favorite part and that’s because we are talking about your mission; or as I like to call it – your special sauce… AKA your differentiating factor.  Why is this probably my favorite part? Because it’s all about amplifying your unique gifts so that you stand out in a very crowded market! And because I am REALLY big on people knowing that they each have something special to offer this world!

 

This is so powerful because people buy from people. When they buy from you, they are essentially buying YOU, not your products/services. Ok, so they are buying your products/services, but because they resonated with YOU & were magnetized to YOU. So the more that you can be you in your marketing & social media efforts, the more your ideal clients will be pulled towards you. People are looking to connect with other people. They are looking for leaders and/or people they get to know, like & trust; people they can learn from.

 

By posting about things that make up who you are, and not just about your products/services all of the time, you build the all important know, like & trust factor with your audience.

 

Check out the social media challenge video on my Facebook page to explore this topic for your own business. In this challenge I am suggesting that you ask yourself the following questions.

  1. Why are your ideal clients magnetized towards buying from you?
  2. What are you passionate about?
  3. Write a list of 10 words that describe who you are & what’s important to you.

 

I urge you to keep the answers to these questions in mind as you post on social media & make sure to pull elements of it into your efforts.

 

 

If you found this helpful & would like to get to know me and my mission better, hop on over to learn more about me here.

Lastly, are you a women entrepreneur, who offers other women & families nurturing services or products? If so, I’d love for you to join my online community where I offer help, guidance & strategy support when it comes to using social media in their business. Join the Nurturepreneur Social Tribe today!

The 3 Ingredient Formula to Social Media Success – Part 1: Your Ideal Client

The 3 Ingredient Formula to Social Media Success – Part 1: Your Ideal Client

Do you ever wonder what the ideal formula is to be successful on social media? How do some businesses do extremely well, while others struggle to achieve results with their social media efforts?

 

As businesses, our #1 goal is to make money. We need to generate leads in order to increase the number of customers/clients that we have so that our businesses can grow. And many people seem to think that the important aspects to be concerned with in order to be successful on social media & to grow their businesses are:

  • how many times to post
  • when to post/what time is best
  • which platform (s) to use
  • how many followers they have

But I’m here to tell you that those things alone are not enough.

 

Businesses that achieve success on social media are usually doing 3 things really well. Enter the 3 ingredient formula to social media success!

 

1 part = your ideal client
1 part = your mission/your special sauce/your differentiating factor
1 part = knowledge of how to use the tools effectively (i.e. the various platforms, ideal strategy for each, and their functionality

Social Media Success

In this blog post we will focus on part 1 – your ideal client.

 

It is essential for all businesses to be very clear on who their ideal client is. If you think you can cater to everyone, you’ll be trying to speak to everyone. And when you are speaking to everyone, in the end you are speaking to no one in particular… from a marketing perspective. By being clear on your ideal client & targeting your messaging to THAT kind of person, you can speak directly to them. This results in them being magnetized or pulled in by you. The key is to connect with people on a personal level and not to just talk about your products or services when you are posting online.

 

Check out the social media challenge video on my Facebook page to explore this topic for your own business. In this challenge I am suggesting that you ask yourself the following questions.

  1. Who is your ideal client?
  2. Why are they your ideal client?
  3. Where do they hang out – both in person & online?

 

 

If you found this helpful & would like to get to know me and my mission better, hop on over to learn more about me here.

Lastly, are you a women entrepreneur, who offers other women & families nurturing services or products? If so, I’d love for you to join my online community where I offer help, guidance & strategy support when it comes to using social media in their business. Join the Nurturepreneur Social Tribe today!

 

 

 

 

 

4 Key Goals an Instagram Bio Needs to Achieve in Order to be Effective

4 Key Goals an Instagram Bio Needs to Achieve in Order to be Effective

Your Instagram bio is another important pillar to your Instagram Strategy.

 

With limited space to capture people’s attention, it’s important to put some thought into how to be strategic about your bio.

 

You want your profile to represent you/your biz & your goals for the platform. It’s also important that your Instagram account is linked to your Facebook account & that it’s set as a business account, otherwise some of these tips won’t be available to you.

 

Here are the 4 key goals that you want your Instagram bio to achieve in order to be effective:

  1. Tell us what your biz does
  2. Make it obvious how your visitors can find you online
  3. Allow your personality to shine through
  4. Include a call to action prompting your visitors to take some sort of action (s)

 

So how can you go about accomplishing all this with the limited fields & options you ask?  Here’s how:

PROFILE PHOTO

Make sure you’re using something relevant to your business such as a logo, photo of you, or product photo. It should also look great when it is scaled down. Your profile photo will be scaled down any time that you engage with others.

 

USERNAME/NAME

These are both searchable in the search field on Instagram. It’s important that you choose these wisely so that people can intuitively find you in the search field.

 

BIO

You have a mere 150 characters for this field. It should be a brief description of your business/service/product (s). It could be your mission, tagline, or elevator pitch, for example. This is also your opportunity to shine a bit & include a call to action.

 

WEBSITE

This is the ONLY place on Instagram where you can insert a clickable link. You can change it to make it relevant to a given post & include a call to action to your post visitors (in the caption of a given post) to check out the link in your bio. Alternatively, you could consider using linktree which allows you to create an account, provides you with a linktree URL (which you’d then use as your website link on Instagram), and allows you to add as many links as you wish to your linktree account. Check out my Instagram bio as an example.

 

CATEGORY

This field allows you to choose a category of business. By using it, you can save precious real estate in your 150 character bio field by not having to say what kind of business you are in your bio.

 

CTA BUTTONS

If you’ve set your Instagram account to be a business account, you will have fields available to you in your profile settings which allow you to create Call To Action buttons for a phone number and/or an email address and/or a physical address.

 

Check out my social media challenge video on my Facebook page for more information & to understand how all this works a bit better.

If you found this helpful & would like to get to know me and my mission better, hop on over to learn more about me here.

Lastly, are you a women entrepreneur, who offers other women & families nurturing services or products? If so, I’d love for you to join my online community where I offer help, guidance & strategy support when it comes to using social media in their business. Join the Nurturepreneur Social Tribe today!