Ready for part 2 of the 3 ingredient formula for social media success? If you missed part 1, you can read it here. If you’ve ever wondered how some businesses do extremely well, while others struggle to achieve results with their social media efforts, this 3 part series is here to help!
Just a recap on last week’s post – businesses that achieve success on social media are usually doing 3 things really well. The 3 ingredient formula to social media success looks like this:
1 part = your ideal client
1 part = your mission/your special sauce/your differentiating factor
1 part = knowledge of how to use the tools effectively (i.e. the various platforms, ideal strategy for each, and their functionality
In this blog post we will focus on part 2 – your mission.
This part of the formula may just be my favorite part and that’s because we are talking about your mission; or as I like to call it – your special sauce… AKA your differentiating factor. Why is this probably my favorite part? Because it’s all about amplifying your unique gifts so that you stand out in a very crowded market! And because I am REALLY big on people knowing that they each have something special to offer this world!
This is so powerful because people buy from people. When they buy from you, they are essentially buying YOU, not your products/services. Ok, so they are buying your products/services, but because they resonated with YOU & were magnetized to YOU. So the more that you can be you in your marketing & social media efforts, the more your ideal clients will be pulled towards you. People are looking to connect with other people. They are looking for leaders and/or people they get to know, like & trust; people they can learn from.
By posting about things that make up who you are, and not just about your products/services all of the time, you build the all important know, like & trust factor with your audience.
Check out the social media challenge video on my Facebook page to explore this topic for your own business. In this challenge I am suggesting that you ask yourself the following questions.
- Why are your ideal clients magnetized towards buying from you?
- What are you passionate about?
- Write a list of 10 words that describe who you are & what’s important to you.
I urge you to keep the answers to these questions in mind as you post on social media & make sure to pull elements of it into your efforts.
If you found this helpful & would like to get to know me and my mission better, hop on over to learn more about me here.
Lastly, are you a women entrepreneur, who offers other women & families nurturing services or products? If so, I’d love for you to join my online community where I offer help, guidance & strategy support when it comes to using social media in their business. Join the Nurturepreneur Social Tribe today!