The 3 Ingredient Formula for Social Media Success – Part 2: Your Mission

The 3 Ingredient Formula for Social Media Success – Part 2: Your Mission

Ready for part 2 of the 3 ingredient formula for social media success?  If you missed part 1, you can read it here. If you’ve ever wondered how some businesses do extremely well, while others struggle to achieve results with their social media efforts, this 3 part series is here to help!

 

Just a recap on last week’s post – businesses that achieve success on social media are usually doing 3 things really well. The 3 ingredient formula to social media success looks like this:

 

1 part = your ideal client
1 part = your mission/your special sauce/your differentiating factor
1 part = knowledge of how to use the tools effectively (i.e. the various platforms, ideal strategy for each, and their functionality

Social Media Success

In this blog post we will focus on part 2 – your mission.

 

This part of the formula may just be my favorite part and that’s because we are talking about your mission; or as I like to call it – your special sauce… AKA your differentiating factor.  Why is this probably my favorite part? Because it’s all about amplifying your unique gifts so that you stand out in a very crowded market! And because I am REALLY big on people knowing that they each have something special to offer this world!

 

This is so powerful because people buy from people. When they buy from you, they are essentially buying YOU, not your products/services. Ok, so they are buying your products/services, but because they resonated with YOU & were magnetized to YOU. So the more that you can be you in your marketing & social media efforts, the more your ideal clients will be pulled towards you. People are looking to connect with other people. They are looking for leaders and/or people they get to know, like & trust; people they can learn from.

 

By posting about things that make up who you are, and not just about your products/services all of the time, you build the all important know, like & trust factor with your audience.

 

Check out the social media challenge video on my Facebook page to explore this topic for your own business. In this challenge I am suggesting that you ask yourself the following questions.

  1. Why are your ideal clients magnetized towards buying from you?
  2. What are you passionate about?
  3. Write a list of 10 words that describe who you are & what’s important to you.

 

I urge you to keep the answers to these questions in mind as you post on social media & make sure to pull elements of it into your efforts.

 

 

If you found this helpful & would like to get to know me and my mission better, hop on over to learn more about me here.

Lastly, are you a women entrepreneur, who offers other women & families nurturing services or products? If so, I’d love for you to join my online community where I offer help, guidance & strategy support when it comes to using social media in their business. Join the Nurturepreneur Social Tribe today!

The 3 Ingredient Formula to Social Media Success – Part 1: Your Ideal Client

The 3 Ingredient Formula to Social Media Success – Part 1: Your Ideal Client

Do you ever wonder what the ideal formula is to be successful on social media? How do some businesses do extremely well, while others struggle to achieve results with their social media efforts?

 

As businesses, our #1 goal is to make money. We need to generate leads in order to increase the number of customers/clients that we have so that our businesses can grow. And many people seem to think that the important aspects to be concerned with in order to be successful on social media & to grow their businesses are:

  • how many times to post
  • when to post/what time is best
  • which platform (s) to use
  • how many followers they have

But I’m here to tell you that those things alone are not enough.

 

Businesses that achieve success on social media are usually doing 3 things really well. Enter the 3 ingredient formula to social media success!

 

1 part = your ideal client
1 part = your mission/your special sauce/your differentiating factor
1 part = knowledge of how to use the tools effectively (i.e. the various platforms, ideal strategy for each, and their functionality

Social Media Success

In this blog post we will focus on part 1 – your ideal client.

 

It is essential for all businesses to be very clear on who their ideal client is. If you think you can cater to everyone, you’ll be trying to speak to everyone. And when you are speaking to everyone, in the end you are speaking to no one in particular… from a marketing perspective. By being clear on your ideal client & targeting your messaging to THAT kind of person, you can speak directly to them. This results in them being magnetized or pulled in by you. The key is to connect with people on a personal level and not to just talk about your products or services when you are posting online.

 

Check out the social media challenge video on my Facebook page to explore this topic for your own business. In this challenge I am suggesting that you ask yourself the following questions.

  1. Who is your ideal client?
  2. Why are they your ideal client?
  3. Where do they hang out – both in person & online?

 

 

If you found this helpful & would like to get to know me and my mission better, hop on over to learn more about me here.

Lastly, are you a women entrepreneur, who offers other women & families nurturing services or products? If so, I’d love for you to join my online community where I offer help, guidance & strategy support when it comes to using social media in their business. Join the Nurturepreneur Social Tribe today!

 

 

 

 

 

4 Key Goals an Instagram Bio Needs to Achieve in Order to be Effective

4 Key Goals an Instagram Bio Needs to Achieve in Order to be Effective

Your Instagram bio is another important pillar to your Instagram Strategy.

 

With limited space to capture people’s attention, it’s important to put some thought into how to be strategic about your bio.

 

You want your profile to represent you/your biz & your goals for the platform. It’s also important that your Instagram account is linked to your Facebook account & that it’s set as a business account, otherwise some of these tips won’t be available to you.

 

Here are the 4 key goals that you want your Instagram bio to achieve in order to be effective:

  1. Tell us what your biz does
  2. Make it obvious how your visitors can find you online
  3. Allow your personality to shine through
  4. Include a call to action prompting your visitors to take some sort of action (s)

 

So how can you go about accomplishing all this with the limited fields & options you ask?  Here’s how:

PROFILE PHOTO

Make sure you’re using something relevant to your business such as a logo, photo of you, or product photo. It should also look great when it is scaled down. Your profile photo will be scaled down any time that you engage with others.

 

USERNAME/NAME

These are both searchable in the search field on Instagram. It’s important that you choose these wisely so that people can intuitively find you in the search field.

 

BIO

You have a mere 150 characters for this field. It should be a brief description of your business/service/product (s). It could be your mission, tagline, or elevator pitch, for example. This is also your opportunity to shine a bit & include a call to action.

 

WEBSITE

This is the ONLY place on Instagram where you can insert a clickable link. You can change it to make it relevant to a given post & include a call to action to your post visitors (in the caption of a given post) to check out the link in your bio. Alternatively, you could consider using linktree which allows you to create an account, provides you with a linktree URL (which you’d then use as your website link on Instagram), and allows you to add as many links as you wish to your linktree account. Check out my Instagram bio as an example.

 

CATEGORY

This field allows you to choose a category of business. By using it, you can save precious real estate in your 150 character bio field by not having to say what kind of business you are in your bio.

 

CTA BUTTONS

If you’ve set your Instagram account to be a business account, you will have fields available to you in your profile settings which allow you to create Call To Action buttons for a phone number and/or an email address and/or a physical address.

 

Check out my social media challenge video on my Facebook page for more information & to understand how all this works a bit better.

If you found this helpful & would like to get to know me and my mission better, hop on over to learn more about me here.

Lastly, are you a women entrepreneur, who offers other women & families nurturing services or products? If so, I’d love for you to join my online community where I offer help, guidance & strategy support when it comes to using social media in their business. Join the Nurturepreneur Social Tribe today!