Attract Engagement on Social Media by Being Interesting ~ A Quick Tip

Attract Engagement on Social Media by Being Interesting ~ A Quick Tip

We all want to attract engagement on social media, do we not? That’s because engagement will lead to leads and leads bring us more customers. Furthermore, who really wants to be borning on social media?

The issue is more that it can be overwhelming to always think of new ways to be interesting, and hopefully engaging, on our social platforms.

So this week I have a quick tip that will help you to easily & consistently (oh how consistency is key!) be more interesting in your social media efforts. Let’s cut to the chase, shall we?

I’m going to list a number of posting styles that you can choose from. As you read through these I want you to take note of 4-5 styles of post that you really resonate with. They should also be styles that you feel will resonate well with your audience. Perhaps you’ll come up with a few others of your own. From there, I challenge you to rotate through these posting styles with each of your posts. By doing so, you won’t always be posting stuff in the same way. Make sense?

Here’s my list:

  • Listicle (yes, it’s a real word if you can believe it) – As in “Top 5 tips for fill in the blank
  • Teaching point – teach a lesson in a fun way (video, curated piece with your thoughts, infographic)
  • Pose a question (people LOVE to throw in their two cents)
  • Share a current event, relate it back to your business or something you stand for, and share your opinion
  • History – how was the problem that you solve in your business, solved in the past or by historical figures?
  • Share stories (yours or a customer’s)
  • Overcoming adversity
  • Show & tell (videos are powerful!)
  • Share a dark secret
  • Post a GIF related to… (this one is very popular at the moment)
  • Post a rant (be professional) – could be about a common issue amongst your audience giving you the opportunity to band together
  • Curate a great piece created by another brand (more on this in this post I wrote)

As you can see, there are a plethora of styles that you can choose from.

Within each style, you have the opportunity to be creative as well. I hope that you find this helps to reduce the overwhelm that so often comes with trying to what or how to post on social media!

Here’s the social media challenge that I shared related to this post on my Facebook page. I’d love to have you join me weekly for these challenges!

If you found this helpful & would like to get to know me and my mission better, hop on over to learn more about me here.

5 Reasons Why Curating Other People’s Content Makes You Shine in Your Industry

5 Reasons Why Curating Other People’s Content Makes You Shine in Your Industry

Content is king, right? Or dare I say, queen! So why should we be curating the content put out by other people? In this post, we will dive into this topic.

No time to read a post? You can jump down to the bottom to watch the video replay of the challenge I posted on my Facebook page. It’s just under 6 minutes long & provides this content in a bite-sized portion!

And what is curated content anyway?

In case you aren’t sure what curated content is, it’s basically content that has been created by someone else or another business. Curating it means to share it with your audience. You want to be curating content that is relevant to your audience and when doing so, you want to share your own thoughts about it. Put your own spin on it!

So HOW exactly does doing this make you shine in your industry?

Here are the 5 top reasons:

  1.  According to social media best practices, you should be posting using the rule of 3rds. The Rule of 3rds says that you should post 1/3 planned content, 1/3 spontaneous content, and (you guessed it) 1/3 curated content. As an added bonus – this reduces the burden on you to always be creating new content!
  2. Sharing other people’s content demonstrates to your audience that you know your industry well, including who your competition is. Remember that piece above about putting your own spin on it? That is your opportunity to show how you are a thought leader in your industry.
  3. You will also shine for your audience by showing that you are confident enough in your own brand to share a peer’s or influencer’s content.
  4. By curating someone else’s content & tagging them in your share (using an @mention), you will show your collaborative nature to others in your field. This could lead to actual collaboration opportunities over time.
  5. Another result of tagging the business in your shared post is that you can double your exposure by potentially connecting with another brand’s audience or online community.

Over to you… go forth & curate with interesting thoughts to share!

Here’s the social media challenge that I shared related to this post on my Facebook page. I’d love to have you join me weekly for these challenges!

If you found this helpful & would like to get to know me and my mission better, hop on over to learn more about me here.